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The end of relationship marketing?

By Ademola MorebiseAugust 20, 2015TMP

So, I received a message from a contact on a social media site with the title: “This is worth checking out”. Normally, I would have clicked the website address he sent without a second thought, but then, I froze. “Is …

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The single reason why all businesses and projects fail

By Ademola MorebiseAugust 19, 2015TMP

We do not try hard enough. We give up too early. We conclude that it is not working even though what we have done so far is so little that it barely even counts as work. We fail to follow …

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Beyond cool features

By Ademola MorebiseAugust 18, 2015TMP

When I started Gistcaster in 2009, all I knew I wanted to build was a social media site that allowed people to exchange gist. I was building it in the mold of Twitter, and my plan to render Twitter useless …

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Eagle or Vulture?

By Ademola MorebiseAugust 17, 2015Leave a Comment on Eagle or Vulture?TMP

A vulture is a lazy eagle, never ready to invest the hard work needed. Always looking for carcasses (shortcuts, easy kills) to eat. An eagle on the other hand is hard working, diligent and industrious. Always holding itself to high …

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Go for the long haul

By Ademola MorebiseAugust 16, 2015TMP

The Google and the Alphabet Inc episode recently got me thinking about the need for vision and the need for a drive to move towards it as soon as we can. If you have a vision and you really want …

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Focusing on a few features

By Ademola MorebiseAugust 15, 2015TMP

David Karp, the founder of Tumblr has this quotable that I have always kept to heart: “Every feature has some maintenance cost, and having fewer features lets us focus on the ones we care about and make sure they work …

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Efficiency and the cool factor

By Ademola MorebiseAugust 14, 2015TMP

Business is about getting things done in a way that maximises profit. Tech in its original incarnation used to be about efficiency, but now it seems tech is all about the showoff. Tech is now more about the cool factor, …

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Unlocking growth through content marketing

By Ademola MorebiseAugust 13, 2015Leave a Comment on Unlocking growth through content marketingGeneral, Online Marketing

One of the big trends in unlocking business growth is through content marketing. Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. Content Marketing helps to …

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Why did we succeed?

By Ademola MorebiseAugust 13, 2015Leave a Comment on Why did we succeed?TMP

We are quick to conduct autopsy and post mortem tests for failed projects. Why did it fail? What did we do wrong? When we succeed on the other hand, we are off to party! We rarely inquire and analyze why …

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The customer is always right

By Ademola MorebiseAugust 12, 2015TMP

Trying to win an argument with your customer is just plain silly. When the goal is to win the argument, you present every information you have, demonstrating how well you know what you are talking about and unconsciously pointing out …

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Posts pagination

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