I think it is useful to see business as a marathon and not a sprint.
If we do, then we would be calm enough to take real decisions to ensure the long term health of the business. From my extensive research and personal experiences, it is possible for a business to grow TOO FAST and once this happens, it becomes a very difficult task to scale up the services been rendered.
I am not suggesting you delay everything and move at snail pace. No. What I am really saying is that you should at least ensure your business is up and running and you have some capacity in place before you take the plunge and start aggressive marketing and customer acquisition, this is one of the many takeaways I got from the Tayo Ogundipe interview I shared yesterday.
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Watching The World
- There are now over 74 million Nigerians online (and counting)! (The interesting question for me is: what are they doing online?)
- The Coca-Cola bottle is now 100 years old. Check out The enduring design legacy of the Coca-Cola Bottle
