Some newbie Entrepreneurs are always thinking they can deliver excellent, high quality services at low prices.
While there may be no theoretical grounds to rule it out…
In my experience, I can tell. Aiming to be the lowest prices in the market is suicidal!
No matter how low you go, there are dozens of people willing to go lower.
Why do you also aim to join them in the mud?
The truth remains that it is very difficult to deliver high quality service at cheap prices.
I have also discovered that customers don’t mind paying a premium as long as excellent results are guaranteed.
Excellent, high quality services are more important to the people that need them than your low prices.
