Same package. Different perceived value

You can have something of value, yet people think it is worthless.

You can be doing exactly the same thing as 5 other people, yet they keep selling out while you keep racking up losses.

You have to realise that people never pay for the real worth of something. They pay for perceived value.

It is not enough to be making a valuable product, we have to also ensure our audience realises it is valuable.

#TMP needs to take another giant leap

About The Author

Ademola Morebise Posted on

Principal Ademola Morebise, aka "He That Watereth" is a teacher, creator and magnate. Morebise.com is the home of his writing and work.