I spotted a Shoprite Bread vendor in the wild and stopped by to “grab my copy” of their bread, to my surprise (and delight), out of nowhere the vendor brought out a 2L bottle of coke and suggested I buy the combo (Bread + Coke) for just N600.
Interesting offer.
It so happen that during that time, we were just training our students about marketing funnels and the art of upselling and so I told the guys around me to pay attention to this.
I could buy the bread and be gone, but now they were trying to upsell me the bottle of coke which might be a nice complement to the already purchased bread.
Have you tried to upsell digital marketing to the people you developed web sites for?
Have you tried to upsell a complimenting service to the people that already purchased a service from you?
Why are you dulling??
