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Tracking the goals

By Ademola MorebiseAugust 1, 2015TMP

We are now 8 months into 2015 and now is a great time to start talking about those goals. Those ones we set out to achieve in 2015, the ones we (excitedly?) scribbled down late 2014 or early this year. …

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Do your part and leave the rest

By Ademola MorebiseJuly 31, 2015TMP

Do your part, do it very well and trust everyone else to deliver by doing their own part. When there are lapses, people should be able to analyse the situation and see that you are clearly a part of the …

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Working harder now

By Ademola MorebiseJuly 30, 2015TMP

It is way better to work hard now that you have the chance to, now that you have the means to. If we can lay a solid foundation for our lives early enough, we will not to experience the ills …

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Moving from search results to new business clients

By Ademola MorebiseJuly 29, 2015Leave a Comment on Moving from search results to new business clientsArticles, Communication, General, Online Marketing

When real people want to find business services, they google it or ask friends on social media. When your website turns up alongside thousands of others on the results page, what determines whether you get picked or not? 3 factors …

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Dealing with the fast followers

By Ademola MorebiseJuly 29, 2015TMP

Once your products and services hit the mainstream, you are surely going to attract “fast followers”. Fast followers are the copycats that spring up to copy-and-paste whatever it is you are doing, they do it without any trace of originality …

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Facebook, Google+ and the Leverage advantage

By Ademola MorebiseJuly 28, 2015TMP

I do not have to be better, faster, stronger or even wiser than you. All I need is a better leverage. If you are able to use your market position, resources and contacts to maximum advantage, even you would be …

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People paid for results

By Ademola MorebiseJuly 27, 2015TMP

Not excuses. Everybody loves your work and pace of execution until they have to pay for it. Once money is involved, no matter how little, you owe it as a point of duty to deliver results and deliver it on …

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Creating room

By Ademola MorebiseJuly 26, 2015TMP

I have observed something; a brilliant employee works her heart out at a company and she feels she is the one making it happen there and then decides to quit, going on to setup her own firm. However, at her …

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Who are you talking to?

By Ademola MorebiseJuly 25, 2015TMP

Every campaign for your product, service, event or any thing at all must pass through the filter of “who are we talking to?”, a specific and well defined target audience should be in mind. We have to avoid the trap …

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Specialist and Generalist

By Ademola MorebiseJuly 24, 2015TMP

The best kind of people to start new businesses or work out their ideas are generalists, not specialists. This is because the day-to-day rigors of running a business will demand you wear multiple hats everyday. This is not the time …

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