Cashing in on the season…

The holidays are fast approaching. The holiday season is not really about Jesus Christ’s birthday, far from it. The whole holiday was invented for business purposes.

The red Santa Claus, which obviously is a big feature of this season doesn’t even have any biblical roots! Let me go a step further… The red Santa Claus was invented by Coca-Cola, before Coca-Cola introduced a red Santa Claus for their own marketing purposes, Santa Claus used to be GREEN! Don’t take my word for it… Go and google it out for yourself!!

Coca-Cola created Santa Claus (also known in Nigeria as Father Christmas) inorder to cash in the holiday season. What can you create?

What can you create that will add some color to this festive period and more importantly: ADD SOME MONEY into your own wallet.

How are you cashing in this forthcoming holiday period??

My tip: the central themes are FUN, TRAVEL/SIGHTSEEING or things about FOOD and DRINKS.

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Watching The World

  • Alibaba, the chinese ecommerce heavyweight just sold $9.3 billion worth of merchandise in ONE day. “That’s way more than everything people bought on their computers during the five-day U.S. Thanksgiving holiday last year that included both Black Friday and Cyber Monday.” You should read about it here.

About The Author

Ademola Morebise Posted on

Principal Ademola Morebise, aka "He That Watereth" is a teacher, creator and magnate. Morebise.com is the home of his writing and work.

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